Sprecher Root Beer Vies for Title of Coolest Thing Made in Wisconsin

Sprecher Root Beer Vies for Title of Coolest Thing Made in Wisconsin

Sprecher Root Beer is competing for the title of Coolest Thing Made in Wisconsin as part of an online contest to highlight the state’s quality products. 

Voting hosted by MadeInWis.com begins on Monday, Sept. 19 at 8 am and continues until 5 pm on Tuesday, Sept. 27. Individuals may vote once per day per device, and can cast a vote for Sprecher Root Beer at https://bit.ly/votesprecher 

Once voting in the first round closes, the top 16 products will move on to the next round via a livestream at www.madeinwis.com at 12:30 pm on Wednesday, Sept. 28. The winner of the Coolest Thing Made in Wisconsin will be announced at the annual Business Day in Madison on Oct. 19 at the Monona Terrace.

Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group are partnering once again to determine the title. The annual competition aims to highlight the state’s vibrant manufacturing industry that employs 1 in 6 Wisconsinites.

Sprecher Brewery's signature craft root beer is the best root beer in the world, according to rankings from national sources like the New York Times and Tasting Table. Sprecher Root Beer is available in a variety of styles, all delicious: Bottles, cans, lo-calorie, caffeinated and maple –– you can even make your own with Sprecher Root Beer syrup extract.

Today Sprecher is one of the only breweries in the U.S. that uses fire brewing to create craft beer and soda with bold flavor. It is fire-brewing, plus raw honey, that makes Sprecher Root Beer the best-tasting root beer in the United States.

This year’s nominees in the Wisconsin product contest include vegan ice cream, food waste solutions, a steel bridge, cheese curds, raw goat milk soap, sports lighting systems, a concrete batch plant and more. Past winners have included Harley Davidson’s engine, the kringle, an autonomous robotic cart and a 140-ton navy crane.

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