Privacy policy

Last Updated: January 7, 2026

Sprecher Brewing Company, Inc. (“Sprecher,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Sprecher is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another identifiable individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably be linked to an identifiable person.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and related payment details.
• Account information, including your username, password, preferences, and account settings.
• Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your transaction history.
• Communications, including information you provide when contacting customer support or otherwise communicating with us.
• Device information, including information about your device, browser, operating system, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding how and when you interact with or navigate the Services.
• Approximate location information, derived from your IP address for purposes such as fraud prevention, tax calculation, and order fulfillment.
• Cookie and tracking data, including identifiers collected through cookies, pixels, and similar technologies.
• Age or eligibility confirmations, where required to comply with legal or regulatory obligations.
• User-generated content, such as product reviews or other content you submit to public or semi-public areas of the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, visit or use the Services, communicate with us, or otherwise provide your personal information.
• Automatically through the Services, including from your device when you access or use the Services, and through cookies and similar technologies.
• From our service providers, including when they collect or process personal information on our behalf to support the operation of the Services.
• From business partners or other third parties, including analytics, advertising, fraud prevention, and marketing partners, as permitted by law and subject to your choices.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

To provide and operate the Services, perform our contract with you, process payments, fulfill orders, arrange shipping, facilitate returns and exchanges, manage accounts, remember preferences, enable reviews, send transactional notifications, and personalize your shopping experience.

Marketing and Advertising

To send marketing, promotional, and advertising communications by email, text message, or postal mail where permitted by law, and to display advertisements for our products or services on our website or other websites, including advertisements based on your interactions with the Services.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and prevent fraud or malicious activity, protect public safety, and maintain the integrity and security of the Services.

Communicating with You

To provide customer support, respond to inquiries, maintain our business relationship with you, and provide important service-related communications.

Legal and Compliance Purposes

To comply with applicable laws and regulations, respond to lawful requests, participate in legal proceedings, enforce our terms and policies, and protect our rights and the rights of others.

Business Operations

For internal operations such as analytics, auditing, accounting, reporting, and improving the performance and reliability of the Services.

How We Disclose Personal Information

We may disclose personal information in the following circumstances, consistent with this Privacy Policy and applicable law:

• Service providers, including Shopify and vendors that provide services such as payment processing, fulfillment, shipping, customer support, data analytics, cloud storage, and IT services.
• Marketing and advertising partners that assist with promotional campaigns, advertising measurement, and personalized advertising, subject to your privacy choices.
• Affiliates, subsidiaries, or entities within our corporate group.
• At your direction or with your consent, including when you authorize third-party integrations or request product delivery through third parties.
• Business transactions, such as a merger, acquisition, restructuring, or sale of assets.
• Legal and safety purposes, including to comply with legal obligations, respond to subpoenas or court orders, enforce our terms, or protect the rights, safety, and property of Sprecher, our users, or others.

Certain disclosures may be considered a “sale” or “sharing” of personal information under applicable privacy laws when used for targeted or cross-context behavioral advertising. You may have the right to opt out of such disclosures as described below.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be transmitted to and processed by Shopify and its service providers, including in countries other than where you reside.

We also use Shopify features that may incorporate data obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may act as an independent controller for certain processing activities, including responding to privacy rights requests related to Shopify-controlled data.

Cookies and Tracking Technologies

We and our partners use cookies and similar technologies to operate the Services, remember preferences, analyze usage, improve performance, prevent fraud, and support marketing and advertising activities.

Where required by law, we provide consent and preference controls for non-essential cookies and recognize applicable browser-based or universal opt-out signals.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms not operated or controlled by us. We are not responsible for the privacy practices, security, or content of those third parties. Any information you provide on third-party platforms is governed by their privacy policies and terms.

Children’s Data

The Services are not intended for children and are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 or under the age of majority in their jurisdiction. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business purposes.

Your Rights and Choices

Depending on where you live, you may have the following rights with respect to your personal information, subject to legal limitations:

• The right to access or know what personal information we collect and maintain.
• The right to request deletion of personal information.
• The right to request correction of inaccurate personal information.
• The right to receive a copy of certain personal information in a portable format.
• The right to opt out of the sale or sharing of personal information and targeted advertising.
• The right to limit certain uses of sensitive personal information, where applicable.
• The right to opt out of marketing communications.

We do not discriminate against individuals for exercising privacy rights. We may need to verify your identity before fulfilling a request, and we may deny requests as permitted by law. You may designate an authorized agent to submit requests on your behalf, subject to verification requirements.

Complaints

If you have concerns or complaints regarding how we process your personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with a data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed in countries other than where you live. Where required, we rely on appropriate safeguards to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operations, or legal requirements. We will post the updated Privacy Policy and revise the “Last Updated” date accordingly.

Contact

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us at:

Email: help@sprecherbrewery.com

Sprecher Brewing Company, Inc.
701 W Glendale Ave
Glendale, WI 53209
United States