Sprecher Brewery Tour

45 Minutes

4 Beer Samples

Unlimited Soda

All Ages Welcome

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Tour Information

Book tickets up to a month in advance to tour Milwaukee’s Original Craft Brewery! Learn about Sprecher Brewery’s history and lore, see the brewhouse and production line, and sip on craft beer, craft soda, and our famous root beer. Don’t want to wait for the tour to start sampling? Use code pretour for 10% off all craft soda variety packs. The tour is about 45 minutes, and there are no stairs on the tour route. You may book day-of at the brewery, but tour spots are first come, first served, so we recommend reserving ahead of time. Children aged 5 and under are free. Adults $12.00, minors (under 21) $5.00

Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy. Your online reservation can be cancelled or changed up to 48 hours in advance of your tour. No refunds are available within 48 hours prior to tour time.

People cheersing sprecher beers and sodas in a taproom, smiling woman in the background.

Instructions for your Brewery Tour

When you arrive for your brewery tour, park in the lot on the West side of the main building, 701 W Glendale Avenue, Glendale WI. Check in for the tour at the gift shop front desk to receive your tour wristbands and FREE commemorative tour glass, then wait in the beer garden for the tour guide to announce the beginning of your tour. Enjoy your brewery tour, take photos and tag us on social media @sprecherbrewery with hashtag #BrewGoodThings!