Brewery Tours
Go behind the scenes at Sprecher Brewery and discover how Milwaukee’s original craft brewery and soda producer creates its award-winning beverages. Guided tours last approximately 45 minutes and include four beer or hard soda samples for guests 21+ with valid ID, plus unlimited Sprecher soda samples for all ages.
Sprecher Brewing Company
Tours Available Wednesday-Sunday
Tasting Experience Available Wednesday - Sunday
(tasting with no tour, walk in only)
NOTE: Tasting Experience may not be available if Brewery Tours are full.
NO UNACCOMPANIED MINORS
45 Minutes
Enjoy a guided 45-minute tour through Sprecher Brewery and learn how our beverages are made.
4 Beer Samples
Each tour includes four beer samples for guests of legal drinking age.
Unlimited Soda
Drink as much Sprecher soda as you like with unlimited soda samples included.
All Ages Welcome
Sprecher Brewery tours are family-friendly and welcome guests of all ages.
Children (K-12 Schools + Camps)
Introduce young explorers to the magic of brewing and craft soda-making with a fun, family-friendly tour experience.
Large Groups (30+ Adults)
Perfect for corporate outings, teams, and celebrations, our group tours offer a memorable experience for everyone.
Senior CItizens
Relax and enjoy a guided journey through Sprecher’s rich history, brewing traditions, and iconic flavors.
TOUR INFORMATION & FAQ
Why do I need to wear a hair net?
Sprecher's soda production is certified under SQF (Safe Quality Food) standards, a rigorous food safety and quality program. Because soda is regulated as a food product, all brewery tour guests are required to wear a hairnet while touring production areas. To maintain food safety standards, outside food and beverages are not permitted, and eating or drinking is not allowed during the tour.
How long is the brewery tour?
Guided brewery tours last approximately 45 minutes. The tour includes:
Four beer or hard soda samples for guests 21+ with valid ID
Unlimited Sprecher soda samples for all guests
The tour route is fully accessible and does not include any stairs.
Can I book a brewery tour in person?
Yes, same-day walk-in bookings are accepted when space is available. However, tour spots are limited and offered on a first-come, first-served basis, so advance online reservations are recommended.
Online reservations may be changed or canceled up to 48 hours before the scheduled tour. Refunds are not available within 48 hours of the tour time.
Can I see the bottling or canning line in action?
Possibly. Production lines typically operate Monday through Thursday from 5:00 a.m. to midnight and do not run on weekends.
If you'd like the best chance to see the bottling line in operation, we recommend visiting on a Thursday. Keep in mind that the line can be loud, producing up to 365 bottles per minute.
What is the best day to visit if I prefer a quieter experience?
Saturdays are generally the busiest day of the week. For a more relaxed tour experience with fewer crowds and less noise, consider visiting on Friday or Sunday.
Can I reserve a table in the taproom?
No. All taproom seating is available on a first-come, first-served basis.
If you are visiting with a group of 12 or more, please book your tour online and then contact events@sprecherbrewery.com to discuss accommodations for your group.
Do non-drinkers receive a discounted tour price?
No. Tour pricing is the same for all adult guests regardless of whether they choose to consume alcoholic beverages. The ticket price reflects the tour experience itself, while beverage samples are included as a complimentary part of the visit.
What can I do with unused sample tickets?
Two unused sample tickets may be exchanged for one drink token valid on a future visit.
Each drink token may be redeemed for one complimentary draft beverage in the taproom and has no cash value.
Can minors consume alcohol with a parent or guardian's permission?
No. Sprecher does not serve alcohol to anyone under the age of 21 under any circumstances. Parental or guardian permission does not override this policy.
Guests found supplying alcohol to a minor will be asked to leave the premises without a refund.
Can I bring outside food or beverages?
No. Outside food and beverages are not permitted at Sprecher Brewery.
Food and drinks are also not allowed on the brewery tour itself. Snacks and refreshments are available for purchase on-site.
Are pets allowed?
Only trained service animals and service animals in training are permitted. Pets are not allowed inside the brewery or taproom.
Instructions for your Brewery Tour
When you arrive for your brewery tour, park in the lot on the West side of the main building, 701 W Glendale Avenue, Glendale WI. Check in for the tour at the gift shop front desk to receive your tour wristbands and FREE commemorative tour glass, then wait in the beer garden for the tour guide to announce the beginning of your tour. Enjoy your brewery tour, take photos and tag us on social media @sprecherbrewery with hashtag #BrewGoodThings!
Sprecher Brewing Company has been manufacturing hand-crafted top quality craft beverages for nearly forty years. To keep our manufacturing processes aligned with our food safety and quality standards consumers have come to expect, we recently have made some changes to our tours.
Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.
In order to protect the livelihood or our employees and to keep the manufacturing process fully functional, tour areas will be limited in nature and there will be no interactive participation in manufacturing. Rest assured, there are plenty of interactive exhibits and games in the taproom and guests will still receive the Sprecher tour experience. In addition, guests will be able to view high quality video showing an up and close never seen before soda manufacturing point of view.
Sprecher is also asking that all guests comply with the following precautions:
- Do not visit if you are feeling ill or have recently tested positive for COVID-19, flu, or any other communicable disease.
- Food and drinks are not allowed on tours. Please enjoy all snacks and beverages in the tap room.
- Please do not touch anything in the production facility.
- Hair restraints must be worn during the tour.
- Dogs are not allowed.
- Smoking or tobacco is not allowed.
- Pictures and videos inside the production facility are not allowed.
Tasting Experience
Sprecher offers a daily “Tasting Experience” that does not include a brewery tour but DOES include unlimited soda and four Sprecher beer or hard soda pours. Tasting wristbands are walk in only, no booking online!
NOTE: Tastings Experience may not be available if Brewery Tours are full.
- Adults: $12
- Minors: $8
Questions? Bringing a large group? Drop us a line at help@sprecherbrewery.com.