Sprecher Brewery Tour

Tour Information

Sprecher is proud to say we have recently achieved SQF Health and Safety Standard. Our staff worked tirelessly to receive this certificate of high food and safety standards. With this certification, we have had to make changes to our tours based on production times in the interest of not only continuing to create a superior product but ensuring the safety of our employees.

Tours are still ON and now available Friday through Sunday. We have added additional tour times to accommodate our valued visitors. We are creating new and fun experiences within our taproom and production space to maintain the amazing atmosphere Sprecher has been providing to our guests since 1985.

Book tickets up to 6 months in advance by clicking the button at the top of the page. The tour is about 45 minutes, and there are no stairs on the tour route. The tour includes 4 free beer samples for adults 21+ with ID, and unlimited soda samples for all. You may book day-of at the brewery, but tour spots are first come, first served, so we recommend reserving ahead of time. Children aged 5 and under are free. Adults $12.00, minors (under 21) $5.00. Your online reservation can be cancelled or changed up to 48 hours in advance of your tour. No refunds are available within 48 hours prior to tour time.

Tasting Experience Information

Visiting on a Wednesday or Thursday? Don’t be shy! Stop by! Sprecher is now offering a “Tasting Experience” that does not include a brewery tour but DOES include unlimited soda for all and 4 x 8oz Sprecher Beer or Hard Soda pours. Tasting wristbands are walk in only, no booking online! Adults $8 Minors $5. 

Questions? Bringing a large group? Drop us a line help@sprecherbrewery.com

Instructions for your Brewery Tour

When you arrive for your brewery tour, park in the lot on the West side of the main building, 701 W Glendale Avenue, Glendale WI. Check in for the tour at the gift shop front desk to receive your tour wristbands and FREE commemorative tour glass, then wait in the beer garden for the tour guide to announce the beginning of your tour. Enjoy your brewery tour, take photos and tag us on social media @sprecherbrewery with hashtag #BrewGoodThings!

Please note that given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

Group Tours

Want to book a private Sprecher brewery tour for a group of 30+ people? We accomodate group brewery tours on Thursdays after 3pm. Email help@sprecherbrewery.com for more information!