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Sprecher Brewery Tours Available Wednesday-Sunday Summer 2024

Tasting Wristbands Available Tuesday-Saturday (tasting with no tour)

No Unaccompanied Minors

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45 Minutes

4 Beer Samples

Unlimited Soda

All Ages Welcome

The tour is about 45 minutes, and there are no stairs on the tour route. The tour includes 4 free beer samples for adults 21+ with ID, and unlimited soda samples for all.

Why cant we bring our beverages on tour? And why are we wearing these crazy hair nets?

Great questions! First, because you look cool. No but really, while beer is NOT considered a food product by the FDA, soda is a food product. That means we adhere to the same safety protocols that a factory producing your food does. This is great for all, employees as well as our guests and customers. This ensures a high-quality product that is safe and regulated for quality, safety and consistency. SQF Certification: The highest level of this standard. While the FDA requires a certain level of safety standards, we have the highest level you can receive. SQF. Many big box stores require that the products they sell come from an SQF facility. We employ people that JUST focus on this certification.


Fun Facts: Average amount of full semi’s leaving Sprecher Daily: 10 Employees 1985 – 5 2019 – 55 2023 – 140 2024 - 175 This includes brewers, biologists, food scientists, safety experts, semi drivers, bartenders, designers and more!

How many hours a day do the canning and bottling lines run? 5am-Midnight 19 hours a day/4 Days a week  (Monday-Thursday). That means the canning and bottling lines DO NOT run on weekends - but they sure are fun to look at.

**Want to see the bottling line in action? Thursday is your day - but be warned, 365 bottles a minute can be loud. 

You may book day-of at the brewery, but tour spots are first come, first served, so we recommend reserving ahead of time. Children aged 5 and under are free. Adults $12.00 ($15 on Saturdays), minors (under 21) $5.00 ($7 on Saturdays). Your online reservation can be cancelled or changed up to 48 hours in advance of your tour. No refunds are available within 48 hours prior to tour time.

While you may not be planning to drink alcohol, pricing will not change for adults. The ticket price is based on the experience and capacity and the sampling is complimentary. Didn’t use all your sample tickets? See the wooden donation box on our bar. Sprecher gives monthly to a rotating non-profit, a portion of your ticket price will be added to our donation!

Please be aware that Saturdays are our busiest day of the week. If you prefer more room and less noise, we suggest Friday or Sunday tours for weekend dates. Our production does not run in the factory Friday-Sunday. 

All tables are first come first served and no reservations are taken. If you have a group of 12 or more, please reach out to to make any special arrangements after booking your tour online.


Q: Do I have to purchase a ticket for very young children?

A: Children that will be sitting on a lap DO NOT need a ticket. All other minors will require a ticket.

Q: Do my unused sample tickets have cash value?

A: Unused sample tickets cannot be used another day, in exchange for product, or refunded. 

Q: Can minors drink at Sprecher with adult / parent supervision?

A: Sprecher will not serve alcohol to minors under any circumstances. Parents and guardians cannot give permission. Any person or persons supplying alcohol to a minor will be asked to leave without refund. 

Q: Can I bring outside food or drink? Can I eat or drink on the tour?

A: Sprecher does NOT allow outside food. We have a functioning snack kitchen on site! There is no eating or drinking on the tour (not to worry, you have plenty of time for both)

People cheersing sprecher beers and sodas in a taproom, smiling woman in the background.

Tasting Experience Information

On Tuesday-Saturday Sprecher is now offering a “Tasting Experience” that does not include a brewery tour but DOES include unlimited soda for all and 4 x 8oz Sprecher Beer or Hard Soda pours. Tasting wristbands are walk in only, no booking online! Adults $8 Minors $5. 


Questions? Bringing a large group? Drop us a line

Instructions for your Brewery Tour

When you arrive for your brewery tour, park in the lot on the West side of the main building, 701 W Glendale Avenue, Glendale WI. Check in for the tour at the gift shop front desk to receive your tour wristbands and FREE commemorative tour glass, then wait in the beer garden for the tour guide to announce the beginning of your tour. Enjoy your brewery tour, take photos and tag us on social media @sprecherbrewery with hashtag #BrewGoodThings!

Sprecher Brewing Company has been manufacturing hand-crafted top quality craft beverages for nearly forty years. To keep our manufacturing processes aligned with our food safety and quality standards consumers have come to expect, we recently have made some changes to our tours.

Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

In order to protect the livelihood or our employees and to keep the manufacturing process fully functional, tour areas will be limited in nature and there will be no interactive participation in manufacturing. Rest assured, there are plenty of interactive exhibits and games in the taproom and guests will still receive the Sprecher tour experience. In addition, guests will be able to view high quality video showing an up and close never seen before soda manufacturing point of view.

Sprecher is also asking that all guests comply with the following precautions:

 1. Do not visit if you are feeling ill or have recently tested positive for COVID-19, flu, or any other communicable disease.

 2. Food and drinks are not allowed on tours. Please enjoy all snacks and beverages in the tap room.

 3. Please do not touch anything in the production facility.

 4. Hair restraints must be worn during the tour.

 5. Dogs are not allowed.

6. Smoking or tobacco is not allowed.

7. Pictures and videos inside the production facility are not allowed.

People cheersing sprecher beers and sodas in a taproom, smiling woman in the background.

Group Tours

We would love to have you!

Email for more information!