16oz Cans of Sprecher Soda on a grill

A Guide to a Sprecher Summer

With summer here, it's time to go out and enjoy all that Milwaukee has to offer. We at Sprecher Brewery want to give you a guide to a Sprecher summer. There are so many fun events for adults and kids. We hope you can join us at these great events and check out all that Sprecher has to offer! 

German Fest 

Sprecher Brewery and German Fest are excited to bring gemütlichkeit to the classic Milwaukee summer festival from Friday, July 29 through Sunday, July 31. The festival hosted at Henry Maier Festival Park has celebrated German culture and the craft beer tradition since 1981. Established in 1985, Sprecher Brewery was launched with Randy Sprecher's Black Bavarian Schwarzbier as Milwaukee's original post-prohibition craft brewery. To this day, Sprecher continues its German heritage roots with brewery tours, a beer garden at its Glendale facility and a focus on German-inspired ales and lagers. 

Sprecher German-inspired beer

Traveling Beer Garden

Sprecher Brewery and the Milwaukee County Parks are teaming up again for the summer 2022 Traveling Beer Garden. The Traveling Beer Garden travels to different Milwaukee County parks throughout the summer, serving up craft beer and craft soda, great company and live music from local Milwaukee musicians. The Traveling Beer Garden will consist of 10 park stops throughout the county and the full schedule is available at TravelingBeerGardens.com and SprecherBrewery.com, as well as the County Parks and Sprecher social media, including Twitter, Facebook, Instagram and TikTok.  

Image of sprecher traveling beer garden schedule


Sprecher Brewing Co. & Bavarian Bierhaus are excited to announce the return of Sprecher Fest, a classic German Beer Festival this June! Sprecher is collaborating with the Bavarian Bierhaus for this exciting beer-filled festival taking place June 10th-12th. There will be live music, great beer, and delicious food. Beverage options will include classic Sprecher sodas and a variety of Sprecher beers along with Bavarian Bierhaus beers. This event is great for families and we hope you can celebrate with us! Prost! Book your tickets online here! 

Sprecherfest graphic

Sprecher Root Beer Bash

Sprecher Brewing is excited to announce the return of The Root Beer Bash! This event is free to attend and it will take place on Saturday, August 6th at 5800 N. Bayshore Dr. There will be fun activities for kids and adults alike, including a petting zoo, face painting, a kid’s dance party, art & artisan vendors, food trucks, a DJ, and live music from a variety of Milwaukee Area artists. We hope to see you there! Register for Sprecher Root Beer Bash. 

Sprecher root beer float in a Sprecher-branded glass mug on a bar

Tour of America's Dairyland

Sprecher Brewery and Tour of America’s Dairyland announced their partnership recently to provide award-winning Root Beer for the popular series of road cycling races returning to southeastern Wisconsin. Sprecher Brewery continues its commitment to the local community through its partnership with Tour of America’s Dairyland. This competitive road cycling event will be June 16-26, 2022, racing through 11 different Southeastern Wisconsin communities.  

 The Kwik Trip Tour of America’s Dairyland launched in 2009 when several Milwaukee-area cycling enthusiasts came together to start what was then a five-day road cycling race. Since then, the series stages 11 consecutive days in 11 different communities throughout Southeast Wisconsin, making it the largest competitive road cycling series in the nation. We here at Sprecher are very excited about this new partnership and hope to see you at this great event! Find more information about this event visit.

Bikers at the starting line of the Tour of America's Dairyland bike race

ARCA Race Series

Sprecher Brewing Co. and the Automobile Racing Club of America (ARCA) are proud to announce that Sprecher has become the official craft soda of the ARCA Menards Series in 2022. 

“Sprecher craft sodas are a great fit for the ARCA Menards Series,” said ARCA president Ron Drager. “ARCA fans are definitely Sprecher fans, we saw that with our buy-a-case, get-a-ticket promotion last year. We are extremely excited to welcome Sprecher to the ARCA family of corporate partners for 2022.” 

Racing fans and enthusiasts can experience one of these exhilarating races right here in Milwaukee. The ARCA race series will be coming to the Milwaukee Mile located on the grounds of State Fair Park on Sunday, August 28 starting at 2 P.M. The race will also be broadcast live via FOX Sports or MAVTV Motorsports Network. We hope you can join us and show support for this great event! More details about the Menards Arca Race Series can be found here.  

A crowd watching cars racing around a track


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