A pint glass full of Sprecher root beer with a 16oz bottle of root beer in the background

Sprecher Becomes Official Craft Soda of Tour of America’s Dairyland

Award-winning root beer will be the podium drink for Wisconsin bike race’s junior champions series for summer 2022   

A pint glass full of sprecher root beer with a 16oz bottle of Sprecher root beer in the background

Sprecher Brewery and Tour of America’s Dairyland announced their partnership today to provide award-winning Root Beer for the popular series of road cycling races returning to southeastern Wisconsin. 

Sprecher Root Beer will be distributed to the top three winners in each age group at the ToAD’s Jones Family Juniors Series, which takes place June 22-26.  Junior cyclists range from 9-18 years old and will be honored in 12 separate awards ceremonies daily for each of the 5 days of racing. 

Sprecher Brewery continues its commitment the local community through its partnership with ToAD. In addition, Sprecher’s civic involvement includes partnering with the Milwaukee County’s Traveling Beer Garden Series, sponsoring the Milwaukee Mile and the ARCA Menard’s racing series and serving as the title sponsor of the Root Beer Bash at Bayshore Town Center on August 6th.  

“Sprecher is proud to launch this partnership with Tour of America’s Dairyland, an iconic cycling series that deserves an iconic beverage,” said Sharad Chadha, CEO of Sprecher. “We know that our Root Beer will be the perfect beverage not only for the cycling champions, but anyone in the summer crowds enjoying the series.”  

“The Tour of America’s Dairyland could not have had the success without the amazing volunteers, host communities and local business sponsors like Sprecher Brewery,” ToAD executive director Bill Koch said. “We’re excited to serve up Sprecher root beer on the podium as the perfect finish line reward.”  

Summer races include the Downer Classic along with neighborhood locations Brady Street, Bay View, Shorewood, the Wauwatosa Village and more. 

Launched in 2009, ToAD has grown into the country's largest competitive road cycling series with 11 days of competition. The races draw more than 1,100 professional and amateur athletes from around the world, with an average of 450 cyclists per day.

The 2022 ToAD schedule is as follows: 

June 16: Janesville 

June 17: East Troy 

June 18: Grafton 

June 19: Manitowoc 

June 20: Bay View (Milwaukee) 

June 21: West Allis 

June 22: Mount Pleasant 

June 23: Brady Street (Milwaukee) 

June 24: Shorewood 

June 25: Downer Avenue (Milwaukee) 

June 26: Wauwatosa Village 

For more information, see tourofamericasdairyland.com and SprecherBrewery.com. 

About Tour of America's Dairyland 

The Tour of America’s Dairyland presented by KwikTrip launched in 2009. Since then, the series has grown to 11 straight days in 11 different communities throughout Southeast Wisconsin, making it the largest competitive road cycling series in the nation. ToAD has become one of the most popular race series internationally earning an outstanding reputation for participant, spectator and sponsor experiences.  

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