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The Best Root Beer in America

The New York Times named Sprecher Root Beer the “No. 1 root beer in the United States,” and our craft sodas are recognized nationally for their exceptional taste, smooth texture, and authentic, handcrafted quality.

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Milwaukee's Original Craft Brewery

Sprecher Brewery was founded in 1985 and became Milwaukee’s first craft brewery since Prohibition. We are known for our signature fire-brewing small-batch crafted brewing, and produce premium craft beers and gourmet sodas using locally sourced ingredients for rich, authentic flavor.

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The Craft Soda Difference

  • Fire-Brewed Craft Soda

    Our team of brewmasters uses a rare fire-brewing method to create small batches of hand-crafted beverages, a traditional process almost never found in modern drink companies.

  • Handcrafted in America

    We’ve spent decades refining hundreds of recipes while applying old-world brewing methods with locally sourced ingredients to create our world-famous lineup of sodas and beers.

  • Made with Real Honey

    Sprecher products are made with real natural honey from local beekeepers which adds a rich taste of sweetness and more depth of flavor to our unique brewing process.

  • Natural Ingredients

    Our products are handcrafted in Milwaukee with locally sourced ingredients from local Wisconsin farmers, including natural honey and real fruit juice for authentic flavor.

  • Image of a bartender pouring Sprecher root beer into a pint glass fresh from the keg.

    Award Winning

    Sprecher beer and craft sodas have earned hundreds of awards at national competitions and local festivals, recognized for their unique flavor and authentic brewing process.

  • Community Focused

    Our Milwaukee-based brewery proudly supports the local economy through partnerships with farmers, beekeepers, and other small businesses located across Wisconsin.

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Our Brands

  • Sprecher

    Handcrafted in Milwaukee, Sprecher craft sodas are fire-brewed in small batches with... 

    Sprecher

  • Juvee

    Juvee energy drinks deliver clean, zero sugar flavor with just 5 calories... 

    Juvee

  • Green River

    Green River is an iconic Midwest craft soda that began in 1919... 

    Green River

  • Ooh La Lemin

    Sip great tasting lemonades in fun flavors like peach, strawberry, blue raspberry,... 

    Ooh La Lemin

  • WBC

    WIT Beverage Co. (WBC) sodas, originally developed under the Goose Island label,... 

    WBC

Visit Sprecher Brewery

Sprecher Brewing Company’s Taproom in Glendale, Wisconsin, offers guests a family-friendly space to enjoy craft beers, sodas, and brewery tours. Open Wednesday through Sunday, the taproom also features an onsite kitchen that serves food until one hour before closing.

Sprecher Brewing Company: Best Root Beer in America