Sprecher Brewery Tours Available Wednesday-Sunday

Tasting Experience Available Wednesdays + Thursdays
(tasting with no tour, walk in only) 
NOTE: Tasting Experience may not be available if Brewery Tours are full.

No Unaccompanied Minors

SPECIAL REQUEST TOURS: 

TOUR INFORMATION & FAQ BELOW.

HAVE A QUESTION WE DIDN'T COVER?
CONTACT US: EVENTS@SPRECHERBREWERY.COM

SQF: Safe Quality Food
While beer is not considered a food product by the FDA, soda is. That means we adhere to the same safety protocols that a factory producing your food does. This ensures a high-quality product that is safe and regulated for quality, safety and consistency. SQF requires all guests wear a hair net while on the brewery tour, and food and/or beverages are NOT allowed on the tour. READ MORE ABOUT SQF HERE.


Brewery tours are about 45 minutes long. The tour includes four beer or hard soda samples for adults 21+ with ID, and unlimited soda samples for all. There are no stairs on the tour route.


FAQ:

Q: Can I book my brewery tour in person?
A: You may book brewery tours day-of and in person, but tour spots are first come, first served. We recommend reserving ahead of time online. Your online reservation can be cancelled or changed up to 48 hours in advance of your tour. No refunds are available within 48 hours prior to tour time.


Q: How long do the canning and bottling lines run?
A: 5am-Midnight /  19 hours a day / 4 Days a week  (Monday-Thursday).
That means the canning and bottling lines DO NOT run on weekends.
**Want to see the bottling line in action? Thursday is your day - but be warned, 365 bottles a minute can be loud.


Q: What day is it less busy as Sprecher?
A: Please be aware that Saturdays are our busiest day of the week. If you prefer more room and less noise, we suggest Friday or Sunday tours.


Q: Can I make a table reservation in the taproom?
A: No. All tables are first come first served and no reservations are taken. If you have a group of 12 or more, please reach out to events@sprecherbrewery.com to make any special arrangements after booking your tour online.


Q: I don't drink alcohol, can I get a discount on my tour price?
A: Tour pricing does not change for adults who do not want alcoholic beverages. The tour ticket price is based on the experience and capacity, the sampling is complimentary.


Q: What do I do with my unused drink sample tickets?
A: Two (2) unused drink sample tickets can be traded in for one (1) drink token for future use. Drink token is good for one (1) free draft beverage in the taproom. No cash value.


Q: Can minors drink at Sprecher with adult / parent supervision?
A: Sprecher will not serve alcohol to minors under any circumstances. Parents and guardians cannot give permission. Any person or persons supplying alcohol to a minor will be asked to leave without refund. 


Q: Can I bring outside food or drink? Can I eat or drink on the tour?
A: Sprecher does NOT allow outside food. We have a functioning snack kitchen on site! There is no eating or drinking on the tour.

Q: Are pets allowed?
A: Trained or in-training service animals only. No pets allowed.

Instructions for your Brewery Tour

When you arrive for your brewery tour, park in the lot on the West side of the main building, 701 W Glendale Avenue, Glendale WI. Check in for the tour at the gift shop front desk to receive your tour wristbands and FREE commemorative tour glass, then wait in the beer garden for the tour guide to announce the beginning of your tour. Enjoy your brewery tour, take photos and tag us on social media @sprecherbrewery with hashtag #BrewGoodThings!

Sprecher Brewing Company has been manufacturing hand-crafted top quality craft beverages for nearly forty years. To keep our manufacturing processes aligned with our food safety and quality standards consumers have come to expect, we recently have made some changes to our tours.

Given the nature, size, and shape of our facilities, only service animals trained or in training to do work or perform tasks for the benefit of an individual with a disability are permitted on tours. We cannot allow other dogs, pets, or animals, including those whose sole function is to provide comfort, emotional support, companionship, or therapy.

In order to protect the livelihood or our employees and to keep the manufacturing process fully functional, tour areas will be limited in nature and there will be no interactive participation in manufacturing. Rest assured, there are plenty of interactive exhibits and games in the taproom and guests will still receive the Sprecher tour experience. In addition, guests will be able to view high quality video showing an up and close never seen before soda manufacturing point of view.

Sprecher is also asking that all guests comply with the following precautions:

 1. Do not visit if you are feeling ill or have recently tested positive for COVID-19, flu, or any other communicable disease.

 2. Food and drinks are not allowed on tours. Please enjoy all snacks and beverages in the tap room.

 3. Please do not touch anything in the production facility.

 4. Hair restraints must be worn during the tour.

 5. Dogs are not allowed.

6. Smoking or tobacco is not allowed.

7. Pictures and videos inside the production facility are not allowed.

Group Tours

We would love to have you!

Email events@sprecherbrewery.com for more information!