Hike the Ice Age Trail with Sprecher

Hike the Ice Age Trail with Sprecher

We’ve teamed up with the Ice Age Trail Alliance to support the Mammoth Hike Challenge to provide trail magic! Look for cans of Sprecher Root Beer hidden in coolers along the Ice Age Trail while you are hiking –– and use the list below or our NEW store locator to find where you can get an ice-cold Sprecher in the area after a hike. 

Want to order some to go? Get 10% your order with free shipping at SprecherBrewery.com when you use the code TRAILMAGIC at checkout.


Antigo Ice Age Trail

Where to hike: Lumbercamp Segment 

This segment brings hikers on a trek through Peters Marsh State Wildlife Area and a through a forested outwash plain before coming to a dramatic exposure of boulders in the Baker Lake basin.

Where to find Sprecher: Adamski's Sugar Bush, W10923 Winter Rd., Antigo

Enjoy Maple Root Beer at Adamski's Sugar Bush, a family-owned maple syrup-producing business where you can also find pumpkins, sweet corn and fall decor like hay bales, corn stalks and more. 


Lapham Peak Segment

Where to hike: Lapham Peak Segment

This hilly segment offers eager hikers more of a challenge. The trail winds through beautiful woods and prairie restoration sties and includes outstanding views at the top of Lapham Peak.

Where to find Sprecher:  Join the Delafield Library and the Waukesha Milwaukee County Chapter of the Ice Age Trail to kick off the month-long challenge at their fall bash with something for everyone -- including Sprecher Root Beer Floats! Register here

Door County 

Ice Age Trail - Door County

Where to hike: Sturgeon Bay Segment

This segment offers three widely varying experiences representative of the overall Ice Age Trail experience. The segment starts with a rail-trail hike, transitions into an urban hike through the scenic and storied City of Sturgeon Bay, then finishes with a quiet, forested trek through Potawatomi State Park*, home of the Eastern Terminus. After hiking, enjoy the beach and a picnic at the park.

Where to find Sprecher: Grasse's Grill, 10663 N Bay Shore Dr, Sister Bay

What better place to enjoy Sprecher’s Cherry Soda made with local Door County cherries and raw Wisconsin honey? It's a great pairing with a Door County Cherry Chicken wrap at Grasse's Grill, located on the shores of Green Bay.


Monches Ice Age Trail

Where to hike: Monches Segment

This segment traverses a mature maple forest and parallels the Oconomowoc River and features spring and early summer woodland wildflowers.

Where to find Sprecher: Sendik's, 600 Hartbrook Drive, Hartland

Local grocery store Sendik's carries a wide variety of Sprecher products, including craft beer favorites like Abbey Triple and Black Bavarian and sodas such as Root Beer, Orange Dream and Cherry Cola. 


Where to hike: Devil's Staircase Segment 

One of the most popular hiking trails in Janesville, the remarkable, remote-feeling route will make hikers forget they are in a city. Located in Riverside Park, this segment traces the limestone escarpment on an elevated ledge above the Rock River – a stepped geological feature warranting the nickname Devil’s Staircase. 

Where to find Sprecher: Chocolate Shoppe Ice Cream, 2510 Mineral Point Ave Janesville

Enjoy Sprecher craft sodas and Sprecher Root Beer floats at this favorite independently-owned shop serving the best super-premium ice cream made in Wisconsin. 


Merrill Ice Age Trail

Where to hike: Underdown Segment

The very hilly and forested 6.3-mile segment passes through the popular Underdown Recreation Area and cuts through the primeval “Enchanted Forest”, a beautiful hemlock grove next to a wetland area.

Where to find Sprecher: Maple Hollow, W1887 Robinson Drive, Merrill  

Find Sprecher Maple Root Beer at Maple Hollow, which offers pure Wisconsin maple syrup, maple products and maple syrup supplies.


Verona Ice Age Trail

Where to hike: Verona Segment 

This segment passes through three county parks and links up to a variety of hiking and biking trails in the Verona area. Several kettle ponds – remnants of the area’s glacial history – are found in the Ice Age Trail Alliance’s Moraine Kettles Preserve.

Where to find Sprecher: Miller & Sons Supermarket, 210 S Main St, Verona

This family-owned grocery store carries Black Bear, WBC brands and a variety of Sprecher craft sodas. 

West Bend 

West Bend Segment hike

Where to hike: West Bend Segment 

From Paradise Drive on the south end, the trail winds through peaceful woodlands, along a picturesque creek, a chain of lily-filled ponds, and a lake. The terrain grows more rugged to the north, with challenging dips, ridges, and moraines

Where to find Sprecher: Main Street Café, 817 S Main St., West Bend 


Whitewater Lake Segment

Where to hike: Whitewater Lake Segment 

This hilly segment features wooded moraines with towering oaks, and trail side kettles. Enjoy outstanding views of Rice and Whitewater lakes from atop a steep rise. 

Where to find Sprecher: Gus’ Pizza Place, 139 W. Main St. Whitewater 

Order a Sprecher Root Beer to go with your pizza, chicken or gyro at this Whitewater mainstay. 


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