414 Day Tour and Gift Shop Deals!

This 414 Day, April 14, 2023, Sprecher will be offering discounted tours to all customers!

Adults will be able to tour for $8 ($4 off of the $12 regular price). Minors cost $5 and children under 5 are always free. All tours are 45 minutes and include a commemorative glass, 4, 8-ounce beer samples for those 21 years of age or older, and unlimited craft soda.

Click below to book your spot today!

Deals on Limited-Edition Soda and Merch!

The gift shop will also be selling root beer with a special commemorative, limited edition 414 label for $5 a four-pack. Shoppers can also purchase a Sprecher baseball cap featuring the Milwaukee flag along with a 414 Root Beer four-pack for just $22.

Plus, the first 40 people who purchase a Sprecher cap with a four-pack of root beer will receive a custom magnet that matches the hat’s patch.

Don't wait to come in, because these items can only be purchased while supplies last on Friday, April 14 from 11 am to 7 pm in Sprecher Brewery’s gift shop located at 701 W Glendale Ave, Milwaukee, WI 53209.