Sprecher Brewery Tours

Start your tour in our Giftshop which is full of Sprecher memorabilia and as well as beer and soda to purchase and take home while waiting for your tour to begin. Next, visit the brew house and discover how Sprecher is reviving the Old World brewing traditions that once made Milwaukee famous. Travel through the lager cellar to see the Bavarian murals on display on our bottling room wall.

After the brewery tour, the next best thing to Munich is Sprecher's indoor beer garden, with oom-pah music and samples from any of up to ten beers and eight sodas on draught.

In addition to the regular brewery tours that have been offered for many years, Sprecher Brewing Company has started offering a new option – Reserve Tastings. More information is available here.

RESERVATIONS REQUIRED

Call 414-964-2739 between 11am-6pm CST the week of the tour to make a reservation.

Tour Details

Times

Year Round:	We generally have tours available throughout the year on Fridays at 4pm and Saturdays at 1, 2, and 3pm. We also have Sunday tours at 12, 1 and 2 pm. Call for exact times as they may change slightly from week to week.
Summertime:	Between Memorial Day and Labor Day we also offer tours on weekdays (contingent upon on our production and special event scheduling) at 4pm. Call for dates and times.
Holidays:	While we generally do not offer tours on major holidays, we do normally offer additional tours on the days surrounding major holidays (e.g. the day after Thanksgiving). Call close to the holiday to get details.

Cost

Seniors:	$3
Adults:	$4 (Free with Military ID)
Anyone under 21:	$2

What does the tour involve?

The tour of the brewery takes you from our Giftshop to our brewhouse, through our aging cellar to our bottling line and warehouse, all the while guided by a friendly and knowledgeable tour guide. The tour ends in our indoor beer tent where samples are served, questions are answered and usually a trivia contest or two ensues. All adults 21 and older get 4 samples of beer (chosen from up to 10 beers on tap) and a beer tasting glass to take home. Adults as well as kids get to sample all of our seven different sodas to their heart's content.

Reserve Tastings

Reserve tastings are done in smaller groups than the regular tour/tastings and feature the company's premier and limited edition products. Each guest receives samples of ten Sprecher beers, each paired with a different artisan cheese.

These tastings are ideal for folks looking for a relaxed, all adult atmosphere, for visitors who have been to the brewery previously and are looking for a different experience, or for those who are interested in sampling products more than touring the brewery.

In addition to the tasting, Reserve Tasting guests receive an etched tasting glass that is theirs to take home. Reserve Tasting guests are welcome to join a tour group to see the brewery if they would like.

Reserve tastings cost $15 per person and are offered on weekends. Tour times vary by demand, so it is best to call ahead for availability.

Guests must be 21 years of age to participate in the Reserve Tastings, and space is limited, so reservations are required.